Cause Marketing

Doing Good is Good Business

Cause marketing is a win-win alliance between a business and a charitable non-profit that can accomplish truly great things.

The business underwrites advertising, television commercials, special events, promotions, discounts, public relations features and other marketing strategies for the cause to help the non-profit reach new supporters, boost their donor/volunteer base and gain public awareness.

The business benefits by creating a strong bond with customers who share that interest to:

• Motivate good deeds
• Spur donations
• Help others
• Transform lives.

The Numbers

Many people believe companies supporting important causes deserve their business. Customers are feel empowered buying products that make a difference; becoming philanthropists whenever they make a purchase.

USA Today notes, “American consumers are increasingly motivated to buy products that have a connection to a particular charitable or social cause.”

The Cone Survey reports 87% of U.S. consumers say they would switch brands to one associated with a cause they support.

And 95 percent of college students say they are more likely to respond to an ad that promotes a brand’s partnership with a cause.

Gerard Films: A Cause Marketing Pioneer

Gerard Films is a full-service TV/Internet/Video/Event Production company that’s been creating world-class corporate/non-profit Cause Marketing Alliances for three decades.

We’ve created some of television’s most successful philanthropic campaigns for Wal-Mart, Visa, Costco, Marriott, Dairy Queen, Rite Aid, Blue Cross and others, benefiting non-profits like Amnesty International, Children’s Miracle Network, National Federation for the Blind, Disney GOALS, the Children’s Home, and Children’s Hospital Los Angeles.

A pioneer in Cause Marketing, we offer proprietary cause marketing strategies that generate the greatest good for the budget for the non-profit, its business partner and the community.

Our techniques include BOGO 2-for-1 Commercial/PSA Packages, I bolded this part for emphasis Public Relations piggybacks, free and heavily discounted media “buys,” special events, positive media blitz that impact the largest audience most cost-efficiently and many other budget-stretching tactics.

Let’s Talk

Cause marketing provides economic and social benefits for everyone.

The non-profit partner usually incurs NO expenses whatsoever as they dramatically boosts their donor/ base and goal recognition.

The business spikes their consumer goodwill, customer loyalty, sales revenues, brand awareness and marketing ROI.

And consumers do good just by doing business with you.

A powerful trio making a real difference in the world.

Gerard Films can produce/consult with your team or provide turnkey concept-to-on-air campaigns for TV, radio, print, internet and live events.

Please e-mail us at jgerard@gerardfilms.com or call 813-333-2626 to discuss your Cause Marketing Possibilities.

It’s a lot of fun and you’ll love the results!